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Quiet on set! Zach Dykes is here to give you an official tour of where the magic happens.👀
Behind every great podcast is a good studio… We’re lucky enough to have both.
The person wearing the braces isn`t always the person making the decision.
The most effective orthodontic marketing strategies recognize that treatment decisions are rarely made by a single person, especially if that person is in their teens. Building trust with parents is important, but so is creating content that helps teens feel informed, comfortable, and engaged.
In our latest blog, Senior Paid Search Specialist Sawyer shares what orthodontic practices should know about connecting with both audiences and why that approach can make all the difference.
Read the full blog to learn how to reach both teens and parents.
Raise your hand if you can relate. 🙋🏼
We had the best time handing out these pins at AAO and hearing you say, “That’s so me!”
Who picked one up? Send us your photos, we would love to see them in action! 🥼
For current clients only!!
Melissa has personally closed over $6M in treatment as a TC. Now she’s sharing what she knows. Free!
Multiplier Sessions start April 23rd. Live, interactive training built for TCs who want to close more cases, feel more confident in the consult, and keep growing in the role.
Contact your account manager to sign up.
Exclusive access to HIP + Neon Canvas clients.
Up to 12 CE credits.
Busier doesn`t mean better.
The practices pulling away right now aren`t running harder. They`re running smarter. Full arch programs, advanced implant cases, technology-enabled workflows. Better margins. More decisive patients. Less chaos.
Smart growth comes from choosing deliberately, not chasing everything.
Your patients aren`t saying no to implants because of the price.
They`re saying no because they`re uncertain.
They`ve already researched you before they walked in. They compared your website to three others. They read your reviews. And by the time they sit down in your chair, the decision is emotional, not financial.
Top implant practices close north of 70% because they stop over-explaining and start pulling the right levers: authority, clarity around consequences, and zero friction to the next step.
The average practice? Stuck in the low 50s wondering why the "longer explanation" isn`t working.
Referrals didn`t disappear. They just got spread across more practices with less loyalty behind them.
Patients started researching before they ever called your office. Insurance kept tightening every year.
No one announced the shift. It just happened.
The old model still works. It just doesn`t scale anymore.
Your team was trained on day one. But who`s training them on day 91?
Most practices treat training as a one-time event, then react when things fall apart. High performers burn out, patients notice the inconsistency, and turnover keeps climbing.
This carousel breaks down the 6-step system for building ongoing training that actually keeps your team and grows your practice.
Save this for your next team meeting. Tag your office manager or TC who needs to see it.
Try this Monday morning.
Walk into your practice like 2 more patients just got added to the schedule.
How do you carry yourself?
How does your team pick up the phone? How do they greet the next person who walks through the door?
That energy changes everything.
The way you show up feeds directly into every interaction your team has. Every call. Every smile at the front desk. Every consult.
You`re already putting an expectation out. The question is whether it`s the right one.
You`re losing people and you can`t figure out why.
Ask yourself a harder question.
How much have you actually changed your culture? Your bonuses? Your mentorship? Your growth opportunities?
Because your team isn`t just comparing you to the practice down the street anymore.
They`re comparing you to Amazon. Facebook. Billion-dollar companies that let people work from their couch.
And if you think you don`t have to put together an attractive offer just because you`re a small practice — that`s limited thinking.
Your competition for talent changed. Your offer needs to change with it.
An orthodontist told me they didn`t need more consult slots because they couldn`t even fill 4.
I looked at the schedule.
The 4 slots were scattered across the day. Only 2 were during prime time. Those filled up every time. The other 2? Patients would skip them and book later in the week.
So we added more slots around prime time. That`s it.
Two weeks later: 4 to 6 consults a day instead of 2 to 3.
The availability wasn`t the problem. The timing was.
Rearrange your template, shift your expectation, and watch what happens.
Walk through your practice right now.
What do you see?
Your front desk. Your team. The energy in the room.
That`s your mindset staring back at you.
You can`t pull someone out of a hole unless you`re standing on higher ground. You have to get there first.
Orthodontists and dentists are smart people. So they assume the answer has to be complex.
It doesn`t.
Get this one thing right and everything else follows.
